Co-founded Yuppy, designed to redefine how urban dog owners connect. Spearheaded product design, app launch, and growth strategy while leading cross-functional collaboration across development, design, and marketing.
Dog owners in NYC often juggle multiple apps to find vets, dog parks, events, and communities. Yuppy consolidates all of this into a single social platform - featuring a photo feed for dogs, a community-vetted map of local resources, and a built-in organizer for dog meetups and events. The app also includes a daily "Cutest Dog in NYC" contest to boost engagement and community interaction.
Directed the entire product journey, from early MVP design to public launch prep. Built the Yuppy web platform using React.js, coordinated iOS development, and oversaw UX testing with early adopters. Developed brand identity, managed IT infrastructure, and implemented Yuppy's legal and compliance framework (Privacy Policy, Terms of Use, App Store requirements). Simultaneously led marketing and social growth efforts, producing viral dog-centric TikTok content, establishing influencer partnerships, and initiating collaborations with NYC dog events and parades.